Boeing 737 MAX 8 with registration TF-ICE, which became the first Icelandair plane getting new livery, has arrived in Keflavik (ICAO: BIKF) on Friday evening 28.January. Before the first landing in Iceland, the plane performed a low pass over the capital airport in Reykjavik (ICAO: BIRK).
The plane was repainted in Norwich airport, UK, where aviation photographers Josh Knights and Matt Varley took the first photos of the plane in new livery.
The concept of the new Icelandair’s livery was presented in December 2021. The idea got a mixed response in the Icelandic aviation community. However, Icelandair communication manager Guðni Sigurðsson earlier told Flugblogg the airline does not see an issue. “We have gotten very positive feedback on our refreshed print and web marketing material, and now it is finally time to start rolling out freshly painted airplanes. This will, of course, take some time, but the first ones are expected in early 2022”, said Guðni Sigurðsson, answering Flugblogg’s questions, “People have shown a lot of interest in our new design, and of course, we see different opinions. This is what we expected and what we have seen before when we introduced a new livery in 2006 and what we’ve seen when other airlines have redesigned their liveries. We have been working on refreshing the brand for two years in good consultation with our staff, and have been rolling out new and refreshed marketing material since earlier this year, with great results.”